One the heels of Wieden’s widely acclaimed "Smell Like a Man, Man" success for Old Spice, P&G asked for a new Herbal Essences campaign. My challenge was to adapt this work for in-store and ensure it maintained the same voice and tone.
Projects
Rise DispensaryCannabis—Print
HuggiesCPG—New Product Launch
WSECUCredit Union
Herbal EssencesCPG—Shopper
GainCPG—Radio
Seattle SoundersSocial | Event
SearsRetail—Broadcast
OmronPharma—Print
MarlboroTobacco—Digital
CamelDigital | Direct Mail
Natural American SpiritDigital | Direct Mail
CitibankFinancial
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